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01083nam a2200217 a 4500 |
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537659 |
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20171111230002.0 |
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050330s2005 caua b 001 0 eng |
| 020 |
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|a 0804746982 (cloth : alk. paper)
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| 040 |
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|a DLC
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| 050 |
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|a HF5416.5
|b .P457 2005
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| 082 |
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|2 22
|a 658.15/54
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| 100 |
1 |
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|a Phillips, Robert L.
|d 1955-
|q (Robert Lewis),
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| 245 |
1 |
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|a Pricing and revenue optimization /
|c Robert L. Phillips.
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| 260 |
1 |
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|a Stanford, Calif. :
|b Stanford Business Books,
|c 2005.
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| 300 |
1 |
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|a xii, 355 p. :
|b ill. ;
|c 26 cm.
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| 504 |
1 |
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|a Includes bibliographical references (p. [337]-343) and index.
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| 505 |
1 |
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|a Background and introduction -- Introduction to pricing and revenue optimization -- Basic price optimization -- Price differentiation -- Pricing with constrained supply -- Revenue management -- Capacity allocation -- Network management -- Overbooking -- Markdown management -- Customized pricing -- Pro and customer acceptance.
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| 650 |
1 |
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|a Pricing
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| 650 |
1 |
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|a Revenue management
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| 952 |
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|a GrThPMO
|b 59b005c26c5ad17d7e5a9604
|c 952a
|d 9528
|e HF5416.5.P457 2005
|t 7
|x m
|z Books
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