Cover Image

Managing a company in an activist world : the leadership challenge of corporate citizenship /

Main Author: Burke, Edmund M.
Format: Book
Language:English
Published: Westport, Conn. : Praeger, 2005.
Subjects:
Social responsibility of business
Industrial management > Social aspects
Corporations > Public relations
Table of Contents:
  • With apologies to James Carvelle
  • : "it's the behavior, stupid"
  • The case for change
  • The faces of activism
  • Step one : you start with a vision
  • a social vision
  • Step two : abandon the command and control style of managing external affairs
  • Step three : use the CACDIC strategy
  • Step four : who are our external stakeholders and what do they value?
  • Step five : what are the characteristics of our relationships?
  • Preparing managers for the new, new thing
  • The stakeholder relations plan
  • The site community strategy : a responsibility of the facility manager
  • The community strategy, continued
  • The societal strategy
  • the CEO's reponsibility.

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