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040924s2005 ctu b 001 0 eng |
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|a 0275983900 (alk. paper)
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|a DLC
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|a HD60
|b .B858 2005
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|2 22
|a 658.4/08
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|a Burke, Edmund M.
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|a Managing a company in an activist world :
|b the leadership challenge of corporate citizenship /
|c Edmund M. Burke.
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260 |
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|a Westport, Conn. :
|b Praeger,
|c 2005.
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300 |
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|a xi, 190 p. ;
|c 25 cm.
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504 |
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|a Includes bibliographical references (p. [173]-182) and indexes.
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505 |
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|a With apologies to James Carvelle-- : "it's the behavior, stupid" -- The case for change -- The faces of activism -- Step one : you start with a vision--a social vision -- Step two : abandon the command and control style of managing external affairs -- Step three : use the CACDIC strategy -- Step four : who are our external stakeholders and what do they value? -- Step five : what are the characteristics of our relationships? -- Preparing managers for the new, new thing -- The stakeholder relations plan -- The site community strategy : a responsibility of the facility manager -- The community strategy, continued -- The societal strategy--the CEO's reponsibility.
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650 |
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|a Social responsibility of business
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650 |
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|a Industrial management
|x Social aspects
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650 |
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|a Corporations
|x Public relations
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952 |
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|a GrThPMO
|b 59b004886c5ad17d7e5a907f
|c 952a
|d 9528
|e HD60.B858 2005
|t 7
|x m
|z Books
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