Managing a company in an activist world : the leadership challenge of corporate citizenship /

Main Author: Burke, Edmund M.
Format: Book
Language:English
Published: Westport, Conn. : Praeger, 2005.
Subjects:
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020 |a 0275983900 (alk. paper) 
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100 1 |a Burke, Edmund M. 
245 1 |a Managing a company in an activist world :  |b the leadership challenge of corporate citizenship /  |c Edmund M. Burke. 
260 1 |a Westport, Conn. :  |b Praeger,  |c 2005. 
300 1 |a xi, 190 p. ;  |c 25 cm. 
504 1 |a Includes bibliographical references (p. [173]-182) and indexes. 
505 1 |a With apologies to James Carvelle-- : "it's the behavior, stupid" -- The case for change -- The faces of activism -- Step one : you start with a vision--a social vision -- Step two : abandon the command and control style of managing external affairs -- Step three : use the CACDIC strategy -- Step four : who are our external stakeholders and what do they value? -- Step five : what are the characteristics of our relationships? -- Preparing managers for the new, new thing -- The stakeholder relations plan -- The site community strategy : a responsibility of the facility manager -- The community strategy, continued -- The societal strategy--the CEO's reponsibility. 
650 1 |a Social responsibility of business 
650 1 |a Industrial management  |x Social aspects 
650 1 |a Corporations  |x Public relations 
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