Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers' homes /
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
American Management Association,
c2005.
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| Edition: | 1st ed. |
| Subjects: |
Table of Contents:
- Introduction
- The great divide between customers and retailers
- Decoupled extended supply chains
- Semi-exteneded supply chains
- Fully extended supply chains
- Centralized extended supply chains
- Strategy : meshing operational and marketing goals
- Marketing : tapping customers' latent desires
- Supply chain design : how to bridge the last mile
- Information technology : facilitating learning and streamlining transactions
- The future of the extended supply chain.