Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers' homes /

Main Author: Boyer, Kenneth Karel, 1967-
Other Authors: Frohlich, Markham T., Hult, G. Tomas M.
Format: Book
Language:English
Published: New York : American Management Association, c2005.
Edition:1st ed.
Subjects:
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100 1 |a Boyer, Kenneth Karel,  |d 1967- 
245 1 |a Extending the supply chain :  |b how cutting-edge companies bridge the critical last mile into customers' homes /  |c Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult. 
250 1 |a 1st ed. 
260 1 |a New York :  |b American Management Association,  |c c2005. 
300 1 |a xvii, 252 p. :  |b ill. ;  |c 24 cm. 
504 1 |a Includes bibliographical references and index. 
505 1 |a Introduction -- The great divide between customers and retailers -- Decoupled extended supply chains -- Semi-exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain. 
650 1 |a Business logistics 
650 1 |a Grocery trade 
650 1 |a Retail trade 
700 1 |a Frohlich, Markham T. 
700 1 |a Hult, G. Tomas M. 
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