Entering & succeeding in emerging countries: marketing to the forgotten majority /

Main Author: Samli, A. Coskun
Format: Book
Language:English
Published: Mason, OH : Thomson/South-Western, c2004.
Subjects:
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040 |a ICS 
050 |a HD82  |b .S325 2004 
082 |2 22  |a 658.8/4/091724 
100 1 |a Samli, A. Coskun 
245 1 |a Entering & succeeding in emerging countries:  |b marketing to the forgotten majority /  |c A. Coskun Samli. 
246 1 3 |a Entering and succeeding in emerging countries 
260 1 3 |a Mason, OH :  |b Thomson/South-Western,  |c c2004. 
300 1 3 |a xxviii, 186 p. :  |b ill. ;  |c 24 cm. 
504 1 3 |a Includes bibliographic references and index. 
650 1 3 |a Economic development 
651 1 3 |a Developing countries  |x Economic policy 
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