Entering & succeeding in emerging countries: marketing to the forgotten majority /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Mason, OH :
Thomson/South-Western,
c2004.
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| Subjects: |
| Physical Description: | xxviii, 186 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographic references and index. |
| ISBN: | 0538726989 |