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00779nam a2200217 a 4500 |
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532494 |
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20171111225957.0 |
| 008 |
030423s2004 nyu 001 0 eng |
| 020 |
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|a 0765613093 (alk. paper)
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| 040 |
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|a DLC
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| 050 |
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|a HF5826.5
|b .K45 2004
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| 082 |
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|2 21
|a 659.1/11
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| 100 |
1 |
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|a Kelley, Larry D.,
|d 1955-
|
| 245 |
1 |
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|a Advertising media planning :
|b a brand management approach /
|c Larry D. Kelley and Donald W. Jugenheimer.
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| 260 |
1 |
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|a Armonk, N.Y. :
|b M.E. Sharpe,
|c c2004.
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| 300 |
1 |
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|a vii, 144 p. ;
|c 24 cm.
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| 504 |
1 |
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|a Includes bibliographical references and index.
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| 650 |
1 |
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|a Advertising media planning
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| 650 |
1 |
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|a Brand name products
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| 700 |
1 |
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|a Jugenheimer, Donald W.
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| 952 |
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|a GrThPMO
|b 59b001536c5ad17d7e5a8075
|c 952a
|d 9528
|e HF5826.5.K45 2004
|t 7
|x m
|z Books
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