Advertising media planning : a brand management approach /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Armonk, N.Y. :
M.E. Sharpe,
c2004.
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| Subjects: |
| Physical Description: | vii, 144 p. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0765613093 (alk. paper) |