Marketing moves : a new approach to profits, growth, and renewal /

Main Author: Kotler, Philip
Other Authors: Jain, D., Suvit Maesincee,
Format: Book
Language:English
Published: Boston, Mass. : Harvard Business School Press, c2002.
Subjects:
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008 010628s2002 mau b 001 0 eng
020 |a 1578516005 (alk. paper) 
040 |a DLC 
050 |a HF5415  |b .K6313 2002 
082 |2 21  |a 658.8 
100 1 |a Kotler, Philip 
245 1 |a Marketing moves :  |b a new approach to profits, growth, and renewal /  |c Philip Kotler, Dipak C. Jain, Suvit Maesincee. 
260 1 |a Boston, Mass. :  |b Harvard Business School Press,  |c c2002. 
300 1 |a xii, 193 p. ;  |c 24 cm. 
504 1 |a Includes bibliographical references (p. 167-180) and index. 
650 1 |a Marketing 
650 1 |a Telemarketing 
650 1 |a Marketing  |x Management 
700 1 |a Jain, D.  |q (Dipak) 
700 1 |a Suvit Maesincee, 
952 |a GrThPMO  |b 59aff9ef6c5ad17d7e5a59e6  |c 952a  |d 9528  |e HF5415.K6313 2002  |t 7  |x m  |z Books