Marketing moves : a new approach to profits, growth, and renewal /
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
Harvard Business School Press,
c2002.
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| Subjects: |
| Physical Description: | xii, 193 p. ; 24 cm. |
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| Bibliography: | Includes bibliographical references (p. 167-180) and index. |
| ISBN: | 1578516005 (alk. paper) |