Wireless rules : new marketing strategies for customer relationship management anytime, anywhere /

Main Author: Newell, Frederick, 1926-
Other Authors: Lemon, Katherine N.
Format: Book
Language:English
Published: New York : McGraw-Hill, c2001.
Subjects:
LEADER 00815nam a2200217 a 4500
001 523029
005 20171111225948.0
008 010314s2001 nyu b 001 0 eng
020 |a 007137437X (alk. paper) 
040 |a DLC 
050 |a HF5415  |b .N454 2001 
082 |2 21  |a 658.8/4 
100 1 |a Newell, Frederick,  |d 1926- 
245 1 |a Wireless rules :  |b new marketing strategies for customer relationship management anytime, anywhere /  |c Frederick Newell and Katherine Newell Lemon. 
260 1 |a New York :  |b McGraw-Hill,  |c c2001. 
300 1 |a xxii, 330 p. ;  |c 24 cm. 
504 1 |a Includes bibliographical references and index. 
650 1 |a Marketing 
650 1 |a Internet marketing 
700 1 |a Lemon, Katherine N.  |q (Katherine Newell) 
952 |a GrThPMO  |b 59aff9ee6c5ad17d7e5a5941  |c 952a  |d 9528  |e HF5415.N454 2001  |t 7  |x m  |z Books