Wireless rules : new marketing strategies for customer relationship management anytime, anywhere /

Main Author: Newell, Frederick, 1926-
Other Authors: Lemon, Katherine N.
Format: Book
Language:English
Published: New York : McGraw-Hill, c2001.
Subjects:
Physical Description:xxii, 330 p. ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:007137437X (alk. paper)