Qualitative methods for marketplace research /

Main Author: Sayre, Shay
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage, c2001.
Subjects:
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020 |a 0761922695 (hbk. : alk. paper) 
040 |a DLC 
050 |a HF5415.2  |b .S29 2001 
100 1 |a Sayre, Shay 
245 1 |a Qualitative methods for marketplace research /  |c Shay Sayre. 
260 1 |a Thousand Oaks, Calif. :  |b Sage,  |c c2001. 
300 1 |a xv, 255 p. :  |b ill. ;  |c 24 cm. 
504 1 |a Includes bibliographical references (p. 241-247) and index. 
650 1 |a Marketing research  |x Methodology. 
952 |a GrThPMO  |b 59aff9626c5ad17d7e5a564c  |c 952a  |d 9528  |e HF5415.2.S29 2001  |t 7  |x m  |z Books