Qualitative methods for marketplace research /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Sage,
c2001.
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| Subjects: |
| Physical Description: | xv, 255 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 241-247) and index. |
| ISBN: | 0761922695 (hbk. : alk. paper) |