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00778nam a2200217 a 4500 |
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519765 |
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20171111225945.0 |
| 008 |
000724s2001 enka b 001 0 eng |
| 020 |
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|a 0199241635
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| 040 |
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|a DLC
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| 050 |
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|a HD59.2
|b .D695 2001
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| 082 |
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|2 21
|a 659.2
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| 100 |
1 |
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|a Dowling, Grahame R.
|q (Grahame Robert)
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| 245 |
1 |
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|a Creating corporate reputations :
|b identity, image, and performance /
|c Grahame Dowling.
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| 260 |
1 |
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|a Oxford :
|b Oxford University Press,
|c 2001.
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| 300 |
1 |
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|a xx, 299 p. :
|b ill. ;
|c 24 cm.
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| 504 |
1 |
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|a Includes bibliographical references and index.
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| 650 |
1 |
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|a Corporate image
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| 650 |
1 |
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|a Corporations
|x Public relations
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| 650 |
1 |
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|a Brand name products
|x Management
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| 952 |
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|a GrThPMO
|b 59aff73d6c5ad17d7e5a4bc1
|c 952a
|d 9528
|e HD59.2.D695 2001
|t 7
|x m
|z Books
|
