Description: Creating corporate reputations :

Main Author:	Dowling, Grahame R.
Format:	Book
Language:	English
Published:	Oxford : Oxford University Press, 2001.
Subjects:	Corporate image Corporations > Public relations Brand name products > Management

Physical Description:	xx, 299 p. : ill. ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0199241635