Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors.

Other Authors: Bloom, Paul N., Gundlach, Gregory T.
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage, c2001.
Subjects:
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245 1 |a Handbook of marketing and society /  |b Paul N. Bloom, Gregory T. Gundlach, editors. 
260 1 |a Thousand Oaks, Calif. :  |b Sage,  |c c2001. 
300 1 |a xxii, 543 p. :  |b ill. ;  |c 26 cm. 
504 1 |a Includes bibliographical references and index. 
650 1 |a Social marketing 
700 1 |a Bloom, Paul N. 
700 1 |a Gundlach, Gregory T. 
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