Mastering the digital marketplace : practical strategies for competitiveness in the new economy /

Main Author: Aldrich, Douglas F.
Format: Book
Language:English
Published: New York : Wiley, c1999.
Subjects:
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008 990325s1999 nyua b 001 0 eng
020 |a 0471345466 (alk. paper) 
040 |a DLC 
050 |a HF5548.32  |b .A43 1999 
082 |2 21  |a 658.8/00285 
100 1 |a Aldrich, Douglas F. 
245 1 |a Mastering the digital marketplace :  |b practical strategies for competitiveness in the new economy /  |c Douglas F. Aldrich. 
260 1 |a New York :  |b Wiley,  |c c1999. 
300 1 |a xiv, 321 p. :  |b ill. ;  |c 24 cm. 
504 1 |a Includes bibliographical references (p. 303-307) and index. 
650 1 |a Electronic commerce 
650 1 |a Intellectual property 
650 1 |a Internet marketing 
650 1 |a Computer graphics equipment industry 
952 |a GrThPMO  |b 59aff2a06c5ad17d7e5a3a1b  |c 952a  |d 9528  |e HF5548.32.A43 1999  |t 7  |x m  |z Books