Marketing : concepts and applications /

Main Author: Schewe, Charles D., 1942-
Other Authors: Smith, Reuben M.
Format: Book
Language:English
Published: New York : McGraw-Hill, c1980.
Subjects:
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100 1 |a Schewe, Charles D.,  |d 1942- 
245 1 |a Marketing :  |b concepts and applications /  |c Charles D. Schewe, Reuben M. Smith. 
260 1 |a New York :  |b McGraw-Hill,  |c c1980. 
300 1 |a xxii, 665 p. :  |b ill. ;  |c 24 cm 
504 1 |a Includes bibliographical references and index. 
650 1 |a Marketing 
700 1 |a Smith, Reuben M. 
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