Cover Image

Marketing : concepts and applications /

Main Author: Schewe, Charles D., 1942-
Other Authors: Smith, Reuben M.
Format: Book
Language:English
Published: New York : McGraw-Hill, c1980.
Subjects:
Marketing
Physical Description:xxii, 665 p. : ill. ; 24 cm
Bibliography:Includes bibliographical references and index.
ISBN:007055272X

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