Description: Werbetheorie und Werbeentscheidung.

Main Author:	Edler, Folkard.
Format:	Book
Language:	German
Published:	Wiesbaden : Betriebswirtschaftlicher Verlag Th. Gabler, (1966)
Subjects:	Advertising Advertising > Research Decision making > Mathematical models.

Physical Description:	270 p. with diagrs., tables. ; 25 cm.