Social marketing: perspectives and viewpoints /

Main Author: Lazer, William.
Other Authors: Kelley, Eugene J.
Format: Book
Language:English
Published: Homewood, Ill. : R. D. Irwin, 1973.
Subjects:
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008 730615s1973 ilua b 00110 eng
020 |a 0256002843 
040 |a DLC 
050 |a HF5415  |b .L3293 1973 
082 |a 380/.08 
100 1 |a Lazer, William. 
245 1 |a Social marketing: perspectives and viewpoints /  |c William Lazer, Eugene J. Kelley. 
260 1 |a Homewood, Ill. :  |b R. D. Irwin,  |c 1973. 
300 1 |a xiii, 505 p. :  |b ill. ;  |c 23 cm. 
504 1 |a Includes bibliographies. 
650 1 |a Marketing  |x Social aspects 
700 1 |a Kelley, Eugene J. 
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