Description: Social marketing: perspectives and viewpoints /

Social marketing: perspectives and viewpoints /

Main Author:	Lazer, William.
Other Authors:	Kelley, Eugene J.
Format:	Book
Language:	English
Published:	Homewood, Ill. : R. D. Irwin, 1973.
Subjects:	Marketing > Social aspects

Physical Description:	xiii, 505 p. : ill. ; 23 cm.
Bibliography:	Includes bibliographies.
ISBN:	0256002843

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