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00761nam a2200205 a 4500 |
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20171111225925.0 |
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950720s1996 iluab b 001 0 eng |
| 020 |
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|a 0256139903
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| 050 |
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|a HF5415.13
|b .M369 1996
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| 082 |
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|2 20
|a 658.8
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| 100 |
1 |
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|a Perreault, William D.
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| 245 |
1 |
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|a Basic marketing :
|b a global-managerial approach /
|c William D.Perreault, Jr., E. Jerome McCarthy.
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| 250 |
1 |
|
|a 12th ed.
|
| 260 |
1 |
|
|a Chicago :
|b Irwin,
|c c1996.
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| 300 |
1 |
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|a 1 v. (various pagings) :
|b col. ill., col. maps ;
|c 27 cm.
|
| 504 |
1 |
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|a Includes bibliographical references and indexes.
|
| 650 |
1 |
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|a Marketing
|x Management
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| 700 |
1 |
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|a McCarthy, E. Jerome
|q (Edmund Jerome)
|
| 952 |
|
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|a GrThPMO
|b 59afe1606c5ad17d7e59f181
|c 952a
|d 9528
|e HF5415.13.M369 1996
|t 7
|x m
|z Books
|
