Basic marketing : a global-managerial approach /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chicago :
Irwin,
c1996.
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| Edition: | 12th ed. |
| Subjects: |
| Physical Description: | 1 v. (various pagings) : col. ill., col. maps ; 27 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0256139903 |