Market-driven management : using the new marketing concept to create a customer-oriented company /

Main Author: Webster, Frederick E.
Format: Book
Language:English
Published: New York : Wiley, c1994.
Subjects:
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100 1 |a Webster, Frederick E. 
245 1 |a Market-driven management :  |b using the new marketing concept to create a customer-oriented company /  |c Frederick E. Webster, Jr. 
260 1 |a New York :  |b Wiley,  |c c1994. 
300 1 |a xiv, 319 p. ;  |c 27 cm. 
504 1 |a Includes bibliographical references (p. 295-307) and index. 
650 1 |a Marketing  |x Management 
650 1 |a Consumer satisfaction 
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