Marketing research /

Main Author: Aaker, David A.
Other Authors: Day, George S.
Format: Book
Language:English
Published: New York : Wiley, c1990.
Edition:4th ed.
Subjects:
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020 |a 0471517356 
050 |a 0471613517  |b .A14 1990  |a HF5415.2 
082 |2 20  |a 658.8/3 
100 1 |a Aaker, David A. 
245 1 |a Marketing research /  |c David A. Aaker, George S. Day. 
250 1 |a 4th ed. 
260 1 |a New York :  |b Wiley,  |c c1990. 
300 1 |a xiv, 739, G14, A7, 18 p. :  |b ill. ;  |c 24 cm. 
504 1 |a Includes bibliographical references and index. 
650 1 |a Marketing research 
700 1 |a Day, George S. 
952 |a GrThPMO  |b 59afd9666c5ad17d7e59d002  |c 952a  |d 9528  |e HF5415.2.A14 1990  |t 7  |x m  |z Books