Cover Image

Marketing research /

Main Author: Aaker, David A.
Other Authors: Day, George S.
Format: Book
Language:English
Published: New York : Wiley, c1990.
Edition:4th ed.
Subjects:
Marketing research
Physical Description:xiv, 739, G14, A7, 18 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0471517356

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