Handbook of consumer behavior /

Other Authors: Robertson, Thomas S., Kassarjian, Harold H.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, c1991.
Subjects:
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020 |a 0133727491 
050 |a HF5415.32  |b .H36 1991 
082 |2 20  |a 658.8/342 
245 |a Handbook of consumer behavior /  |c [edited by] Thomas S. Robertson, Harold H. Kassarjian. 
260 |a Englewood Cliffs, N.J. :  |b Prentice-Hall,  |c c1991. 
300 |a x, 614 p. :  |b ill. ;  |c 24 cm. 
504 |a Includes bibliographical references and indexes. 
650 |a Consumer behavior 
650 |a Motivation research (Marketing) 
700 1 |a Robertson, Thomas S. 
700 1 |a Kassarjian, Harold H. 
952 |a GrThPMO  |b 59afd6f56c5ad17d7e59c482  |c 952a  |d 9528  |e HF5415.32.H36 1991  |t 7  |x m  |z Books