Description: Handbook of consumer behavior /

Other Authors:	Robertson, Thomas S., Kassarjian, Harold H.
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall, c1991.
Subjects:	Consumer behavior Motivation research (Marketing)

Physical Description:	x, 614 p. : ill. ; 24 cm.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	0133727491