Marketing in Europe : the experience of small and medium European food and drink firms /

Main Author: Nicholls, J. R. 1939-
Other Authors: Sargent, Malcolm, Viaene, Jacques
Format: Book
Language:English
Published: Aldershot, Hants, England : Ashgate, c1996.
Subjects:
LEADER 01043nam a2200265 a 4500
001 483946
005 20171111225912.0
008 951201s1996 enk b 000 0 eng d
020 |a 1859721419 
050 |a HD9015.A2  |b N53 1996 
082 4 |2 20  |a 658.80094 
100 1 4 |a Nicholls, J. R.  |d 1939-  |q (John Richard), 
245 1 4 |a Marketing in Europe :  |b the experience of small and medium European food and drink firms /  |c John Nicholls, Malcolm Sargent ; with the collaboration of Jacques Viaene ... [et al.]. 
260 1 4 |a Aldershot, Hants, England :  |b Ashgate,  |c c1996. 
300 1 4 |a viii, 183 p. ;  |c 23 cm. 
504 1 4 |a Includes bibliographical references (p. 178-183). 
650 1 4 |a Food industry and trade  |z Europe. 
650 1 4 |a Beverage industry  |z Europe. 
650 1 4 |a Food  |x Marketing. 
650 1 4 |a Beverages  |x Marketing.  |z Europe 
650 1 4 |a Small business  |z Europe. 
650 1 4 |a Marketing  |z Europe. 
700 1 4 |a Sargent, Malcolm 
700 1 4 |a Viaene, Jacques 
952 |a GrThPMO  |b 59afd4876c5ad17d7e59b817  |c 952a  |d 9528  |e HD9015.A2N53 1996  |t 7  |x m  |z Books