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00858nam a2200217 a 4500 |
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20171111225912.0 |
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930615s1993 enka b 001 0 eng |
| 020 |
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|a 0077078128
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| 050 |
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|a HF5415.13
|b .H348 1993
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| 082 |
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|2 20
|a 658.8/343
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| 100 |
1 |
|
|a Hankinson, Graham,
|d 1947-
|
| 245 |
1 |
|
|a Branding in action :
|b cases and strategies for profitable brand management /
|c Graham Hankinson and Philippa Cowking.
|
| 260 |
1 |
|
|a London ;
|b McGraw-Hill,
|c c1993.
|a New York :
|
| 300 |
1 |
|
|a xiv, 226 p. :
|b ill. ;
|c 23 cm.
|
| 490 |
1 |
|
|a McGraw-Hill marketing for professionals series
|
| 504 |
1 |
|
|a Includes bibliographical references and index.
|
| 650 |
1 |
|
|a Branding (Marketing)
|x Management.
|
| 650 |
1 |
|
|a Branding (Marketing)
|x Management
|
| 700 |
1 |
|
|a Cowking, Philippa,
|
| 952 |
|
|
|a GrThPMO
|b 59afd4606c5ad17d7e59b709
|c 952a
|d 9528
|e HF5415.13.H348 1993
|t 7
|x m
|z Books
|
