Branding in action : cases and strategies for profitable brand management /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London ; New York :
McGraw-Hill,
c1993.
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| Series: | McGraw-Hill marketing for professionals series
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| Subjects: |
| Physical Description: | xiv, 226 p. : ill. ; 23 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0077078128 |