Pricing : policies and procedures /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London :
Macmillan,
1995.
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| Subjects: |
Table of Contents:
- 1. The Nature of the Pricing Process
- 2. Market Interpretations ofPrice
- 3. Pricing from the Standpoint of Economic Theory
- 4. Roleof Costs in Pricing
- 5. Cost-oriented Pricing
- 6. Demand andCompetition-oriented Pricing
- 7. Pricing Decisions by Manufacturers
- 8. Product Line Pricing
- 9. Pricing Over the Product Life Cycle
- 10. Geographic Pricing Practices
- 11. Retail Pricing
- 12. Pricingand the Legal Issues
- 13. Pricing of Services
- 14. Pricing DuringInflationary and Shortage Conditions
- 15. Pricing in InternationalMarkets.