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01228nam a2200205 a 4500 |
| 001 |
482706 |
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20171111225911.0 |
| 008 |
940516s1995 enka b 001 0 eng |
| 020 |
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|a 0814735177
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| 050 |
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|a 033361125X
|b .H364 1995
|a HF5416.5
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| 082 |
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|2 20
|a 658.8/16
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| 100 |
1 |
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|a Hanna, Nessim
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| 245 |
1 |
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|a Pricing :
|b policies and procedures /
|c Nessim Hanna and H. Robert Dodge.
|
| 260 |
1 |
|
|a London :
|b Macmillan,
|c 1995.
|
| 300 |
1 |
|
|a xii, 216 p. :
|b ill. ;
|c 23 cm.
|
| 504 |
1 |
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|a Includes bibliographical references and index.
|
| 505 |
1 |
|
|a 1. The Nature of the Pricing Process -- 2. Market Interpretations ofPrice -- 3. Pricing from the Standpoint of Economic Theory -- 4. Roleof Costs in Pricing -- 5. Cost-oriented Pricing -- 6. Demand andCompetition-oriented Pricing -- 7. Pricing Decisions by Manufacturers-- 8. Product Line Pricing -- 9. Pricing Over the Product Life Cycle --10. Geographic Pricing Practices -- 11. Retail Pricing -- 12. Pricingand the Legal Issues -- 13. Pricing of Services -- 14. Pricing DuringInflationary and Shortage Conditions -- 15. Pricing in InternationalMarkets.
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| 650 |
1 |
|
|a Pricing
|
| 700 |
1 |
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|a Dodge, H. Robert,
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| 952 |
|
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|a GrThPMO
|b 59afd3746c5ad17d7e59b2d0
|c 952a
|d 9528
|e HF5416.5.H364 1995
|t 7
|x m
|z Books
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