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960126s1973 ilua b 001 0 eng |
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|a 0256002703
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| 050 |
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|a HF5415.13
|b .K42
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| 100 |
1 |
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|a Kelley, Eugene J.
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| 245 |
1 |
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|a Managerial marketing :
|b policies, strategies, and decisions /
|c [Compiled by] Eugene J. Kelley [and] William Lazer.
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| 260 |
1 |
|
|a Homewood, Ill. :
|b R. D. Irwin,
|c 1973.
|
| 300 |
1 |
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|a xiv, 490 p. :
|b ill. ;
|c 24 cm.
|
| 500 |
1 |
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|a "Evolved from previous editions of Managerial marketing: perspectives and viewpoints."
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| 504 |
1 |
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|a Includes bibliographical references and indexes.
|
| 650 |
1 |
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|a Marketing
|x Management
|
| 700 |
1 |
|
|a Lazer, William.
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| 952 |
|
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|a GrThPMO
|b 59afd34d6c5ad17d7e59b210
|c 952a
|d 9528
|e -
|t 1
|x m
|z Books
|
