Managerial marketing : policies, strategies, and decisions /
Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Homewood, Ill. :
R. D. Irwin,
1973.
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Subjects: |
Item Description: | "Evolved from previous editions of Managerial marketing: perspectives and viewpoints." |
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Physical Description: | xiv, 490 p. : ill. ; 24 cm. |
Bibliography: | Includes bibliographical references and indexes. |
ISBN: | 0256002703 |