Managerial marketing : policies, strategies, and decisions /

Main Author: Kelley, Eugene J.
Other Authors: Lazer, William.
Format: Book
Language:English
Published: Homewood, Ill. : R. D. Irwin, 1973.
Subjects:
Item Description:"Evolved from previous editions of Managerial marketing: perspectives and viewpoints."
Physical Description:xiv, 490 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0256002703