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| LEADER |
00662nam a2200193 a 4500 |
| 001 |
481670 |
| 005 |
20171111225910.0 |
| 008 |
780524s1978 ilua b 001 0 eng |
| 020 |
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|a 0256020485
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| 050 |
|
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|a 0256021031
|b .M3 1978
|a HF5415.13
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| 082 |
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|a 658.8
|
| 100 |
1 |
|
|a McCarthy, E. Jerome
|q (Edmund Jerome)
|
| 245 |
1 |
|
|a Basic marketing :
|b a managerial approach /
|c E. Jerome McCarthy.
|
| 250 |
1 |
|
|a 6th ed.
|
| 260 |
1 |
|
|a Homewood, Ill. :
|b R. D. Irwin,
|c 1978.
|
| 300 |
1 |
|
|a xix, 767 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
1 |
|
|a Includes bibliographical references and indexes.
|
| 650 |
1 |
|
|a Marketing
|x Management
|
| 952 |
|
|
|a GrThPMO
|b 59afd28f6c5ad17d7e59ae85
|c 952a
|d 9528
|e -
|t 1
|x m
|z Books
|
