Cover Image

Basic marketing : a managerial approach /

Main Author: McCarthy, E. Jerome
Format: Book
Language:English
Published: Homewood, Ill. : R. D. Irwin, 1978.
Edition:6th ed.
Subjects:
Marketing > Management
Physical Description:xix, 767 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0256020485

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