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Die Akzeptanz von Neuprodukten...
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Die Akzeptanz von Neuprodukten im Handel : eine empirische Untersuchung zum Innovationsverhalten des Lebensmittelhandels /
Main Author:
Pfeiffer, Simone.
Format:
Book
Language:
German
Published:
Wiesbaden :
Gabler,
1981.
Subjects:
New products
>
Management
Marketing
>
Management
Grocery trade
>
Management
>
Germany (West)
Holdings
Description
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