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820510s1981 gw a b 000 0 ger |
| 020 |
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|a 3409352112 (brosch.)
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| 050 |
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|a HF5415.153
|b .P46
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| 082 |
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|2 19
|a 658.8
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| 100 |
1 |
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|a Pfeiffer, Simone.
|
| 245 |
1 |
4 |
|a Die Akzeptanz von Neuprodukten im Handel :
|b eine empirische Untersuchung zum Innovationsverhalten des Lebensmittelhandels /
|c Simone Pfeiffer.
|
| 260 |
1 |
4 |
|a Wiesbaden :
|b Gabler,
|c 1981.
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| 300 |
1 |
4 |
|a 229 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
1 |
4 |
|a Bibliography: p. 210-217.
|
| 650 |
1 |
4 |
|a New products
|x Management
|
| 650 |
1 |
4 |
|a Marketing
|x Management
|
| 650 |
1 |
4 |
|a Grocery trade
|x Management
|z Germany (West)
|
| 952 |
|
|
|a GrThPMO
|b 59afd26e6c5ad17d7e59ae1f
|c 952a
|d 9528
|e -
|t 1
|x m
|z Books
|
