International marketing /

Main Author: Cateora, Philip R.
Other Authors: Hess, John Milton,
Format: Book
Language:English
Published: Homewood, Ill. : R. D. Irwin, 1996.
Edition:9th ed.
Subjects:
Physical Description:xxiii, 770 p. : ill. ; 26 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0256139504