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International marketing /
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International marketing /
Main Author:
Cateora, Philip R.
Other Authors:
Hess, John Milton,
Format:
Book
Language:
English
Published:
Homewood, Ill. :
R. D. Irwin,
1996.
Edition:
9th ed.
Subjects:
International business enterprises
Holdings
Description
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Physical Description:
xxiii, 770 p. : ill. ; 26 cm.
Bibliography:
Includes bibliographical references and indexes.
ISBN:
0256139504
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