Marketing through measurement /

Main Author: Keay, Frederick.
Other Authors: Wensley, G. L.
Format: Book
Language:English
Published: Oxford : Pergamon Press, 1970.
Edition:1st ed.
Subjects:
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050 |a HF5415  |b .K42 1970 
082 |a 658.8 
100 1 |a Keay, Frederick. 
245 1 |a Marketing through measurement /  |c F. Keay, and G. L. Wensley. 
250 1 |a 1st ed. 
260 1 |a Oxford :  |b Pergamon Press,  |c 1970. 
300 1 |a x, 154 p. :  |b ill. ;  |c 21 cm. 
500 1 |a Includes index. 
504 1 |a Bibliography: p. 151. 
650 1 |a Marketing 
700 1 |a Wensley, G. L. 
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