Cover Image

Marketing through measurement /

Main Author: Keay, Frederick.
Other Authors: Wensley, G. L.
Format: Book
Language:English
Published: Oxford : Pergamon Press, 1970.
Edition:1st ed.
Subjects:
Marketing
Item Description:Includes index.
Physical Description:x, 154 p. : ill. ; 21 cm.
Bibliography:Bibliography: p. 151.
ISBN:0080157645

Similar Items