Marketing analysis & decision making : text and cases with spredsheets /

Main Author: Clarke, Darral G.
Format: Book
Language:English
Published: San Fransisco, Cal. : The Scientific Press, c1993.
Edition:2nd ed.
Subjects:
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020 |a 0894262297 
100 1 |a Clarke, Darral G. 
245 1 |a Marketing analysis & decision making :  |b text and cases with spredsheets /  |c Darral G.Clarke. 
250 1 |a 2nd ed. 
260 1 |a San Fransisco, Cal. :  |b The Scientific Press,  |c c1993. 
300 1 |a xvi, 391 p. :  |b diagr., charts ;  |c 30 cm. +  |e 1 computer disk. 
504 1 |a Includes bibliographical references and index. 
650 1 |a Marketing  |x Decision making 
952 |a GrThPMO  |b 59afd1046c5ad17d7e59a623  |c 952a  |d 9528  |e HD30.23.C553 1993  |t 7  |x m  |z Books