Marketing analysis & decision making : text and cases with spredsheets /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
San Fransisco, Cal. :
The Scientific Press,
c1993.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xvi, 391 p. : diagr., charts ; 30 cm. + 1 computer disk. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0894262297 |