Marketing : principles & strategy /

Main Author: Assael, Henry
Format: Book
Language:English
Published: Fort Worth, Tex. : Dryden Press, c1993.
Edition:2nd ed.
Subjects:
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020 |a 0030767083 
100 1 |a Assael, Henry 
245 1 |a Marketing :  |b principles & strategy /  |c Henry Assael. 
250 1 |a 2nd ed. 
260 1 |a Fort Worth, Tex. :  |b Dryden Press,  |c c1993. 
300 1 |a xxix, 771, A-24, G-26, C-66, N-26, AR-12, I-19 p. :  |b col. ill. ;  |c 26 cm. 
504 1 |a Includes bibliographical references and indexes. 
650 1 |a Marketing 
952 |a GrThPMO  |b 59afceb06c5ad17d7e599bb8  |c 952a  |d 9528  |e HF5415.A748 1993  |t 28  |x m  |z Books