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950220s1993 txua b 001 0 eng d |
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|a 0030767083
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100 |
1 |
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|a Assael, Henry
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245 |
1 |
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|a Marketing :
|b principles & strategy /
|c Henry Assael.
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250 |
1 |
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|a 2nd ed.
|
260 |
1 |
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|a Fort Worth, Tex. :
|b Dryden Press,
|c c1993.
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300 |
1 |
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|a xxix, 771, A-24, G-26, C-66, N-26, AR-12, I-19 p. :
|b col. ill. ;
|c 26 cm.
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504 |
1 |
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|a Includes bibliographical references and indexes.
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650 |
1 |
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|a Marketing
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952 |
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|a GrThPMO
|b 59afceb06c5ad17d7e599bb8
|c 952a
|d 9528
|e HF5415.A748 1993
|t 28
|x m
|z Books
|