Marketing : principles & strategy /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Fort Worth, Tex. :
Dryden Press,
c1993.
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| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xxix, 771, A-24, G-26, C-66, N-26, AR-12, I-19 p. : col. ill. ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0030767083 |