Marketing research : an applied approach /

Main Author: Kinnear, Thomas C., 1943-
Other Authors: Taylor, James R.
Format: Book
Language:English
Published: Singapore : McGraw-Hill, c1991.
Edition:4th ed.
Subjects:
LEADER 00712nam a2200193 a 4500
001 477100
005 20171111225906.0
008 931118s1991 si ab b 001 0 eng d
020 |a 0071009930 
100 1 |a Kinnear, Thomas C.,  |d 1943- 
245 1 |a Marketing research :  |b an applied approach /  |c Thomas C. Kinnear, James R. Taylor. 
250 1 |a 4th ed. 
260 1 |a Singapore :  |b McGraw-Hill,  |c c1991. 
300 1 |a xxi, 856 p. :  |b ill(some col.), maps ;  |c 25 cm. 
504 1 |a Includes bibliographical references and indexes. 
650 1 |a Marketing research 
650 1 |a Marketing  |x Management 
700 1 |a Taylor, James R.  |q (James Ronald), 
952 |a GrThPMO  |b 59afceb06c5ad17d7e599b99  |c 952a  |d 9528  |e HF5415.2.K53 1991  |t 6  |x m  |z Books